WORK

POOL PARTY | DIRECTOR & COPYWRITER, web content

Directed, conceptualized and art directed by Lara, this latest content piece is a bold & playful statement about what it means to stay young at heart.

Credits: Production company Not Normal Content, Exec Producer Caroline Wrinch, DOP Yan Clement, MUA Valeria Amirova, costume designer Dunja Stajic, post by Mile Inn & music by Apollo Studios.

 

Kijiji: Second-Hand van | copywriter, web content

Cloudraker was looking to come up with some new, fast & dirty web content ideas to promote Vancouver's second-hand economy for Kijiji.

 

THE OM BRA | CONCEPTOR & COPYWRITER, web advertising

With over 121 500 views, our intimate, sexy and tasteful launch video got the OM Bra mentioned on the Conan O'Brien show shortly after publication!

 

MAISON JACYNTHE | COPYWRITER, NAMING

I helped out with the preliminary naming exercise for Jacynthe René's natural product line's rebranding. Final choice: MAISON JACYNTHE: Vitality culture.

 

FUCKOFFFF MAGAZINE | FOUNDER, WRITER & PHOTOGRAPHER, online magazine

In 2015, I launched FUCKOFFFF: The Maverick's Magazine. Goal? To get as far away from traditional advertising as possible & to create a free-spirited platform that allowed me to showcase the oddballs that inspire me.

 

VIDEOTRON | COPYWRITER & DIRECTOR, web content

With over 15 000 views, this was a fun 24h brief-think-shoot social media post done with SID LEE's content team on the fly.

ALANIS MORISSETTE | CONCEPTOR, ART DIRECTOR, ACTRESS & DIRECTOR, videoclip

Competing in the Genero TV international contest (and voted FINALIST by Alanis Morissette herself).

 

KYU & SID LEE | PORTRAIT WRITER & PHOTOGRAPHER, corporate website

Kyu, meaning globe, regroups several advertising agencies throughout the world. And SID LEE, being their newest addition, asked me to write up the stories of the mothership's unique individuals.